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These days, almost any small business should have a website. With costs being extremely low at the entry level, it's becoming difficult to imagine a reason for any company of any size not to have a website. Many user-friendly, free and open-source content-management...

Creating an e-commerce site can be one of the most profitable moves you could ever make, but an issue that a lot of other sites have had is how to properly market it. If you can’t properly market it, then you won’t be able to find new customers and the site will fail....

A small business without a website will stay small, plain and simple. As critical as a website is for small business success, a website that gets little-to-no traffic is just as bad – or even possibly worse. These 20 tips will help you drive traffic to your website...

Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique...

The social media universe can be an overwhelming place for small businesses. And, as a small business marketer, you’re likely strapped: for funds, time, and/or manpower. That means you need to enter the space with a game plan, because without a game plan, social media...

You’ve launched your website, opened your doors and created a Facebook Page for your new small business, but what’s next? It’s time to get people aware of your brand and what better way than social media? There’s a reason why roughly 94% of small businesses use social...

Thanks to internet marketing, finding a product or service you want today is easier than ever. More and more businesses – both big and small – are ensuring their presence online and are vying for the top slots in Google search result pages, so that their potential...

Google has announced the launch of Google+ Pages, pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn't be immediately accessible to all, it looks like they're actually becoming readily available. (In fact, we've...

Problem: Getting found One of the most important aspects of a small business is getting found by new customers. If customers cannot find you, then you will not have any new clients use your services or purchase your products. This applies not only to yourself as a...

INTRODUCTION TO ADWORDS When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google. That customer is looking for you, and Adwords gets you found. Any business,...